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Don’t miss a moment in the journey you are on with God. It is full of exciting times; times that are a bit scary, but He loves us and will always be there when we reach out for our Father’s familiar touch.
Swimming upstream is hard. It takes perseverance, strength, and motivation. In our current economic climate, it can feel like we are swimming against the current. High costs and dipping sales continue to hit small business hard; the unemployment rate reached 9.8% this past month and is expected to reach 10% by the end of the year (The Associated Press).
Where does your small business fit in? Do you have a plan? Swimming up current does not have to be painful or something to dread. Instead, this is a time for innovation and creative problem solving. Crossover Graphics is here to help. The effects of the recession are mere opportunities for growth and a basic understanding of your options is a great way to start! Check out these easy-to-implement marketing options (Strauss):
1. Online interaction, including: Youtube, Flickr, Slideshare, and other online sharing tools. This option is great for low marketing budgets. Video and photo sharing builds interaction with your target audience while building brand awareness and accessibility to your product or service.
2. Social Media: New trends have shown the power of social media. It is now one of the number one tools used by individuals, small businesses, and organizations. Options include: Facebook, Twitter, LinkedIn, Plaxo, and MANY more. Want more information? Crossover Graphics can offer our consulting services!
3. Blogs: What you and others communicate about your company is crucial. Setting up blog accounts are simple and many are free. Use this tool to supplement your website.
4. Basic and Affordable Marketing: Some of these options can really help bypass your tight budget. For instance, point-of-sale coupons, word of mouth, and direct mail are coming back!
These techniques will allow your business to focus on innovation. Many of these options are free and all are easily implemented! Take time to do this today. Remember you are not alone. In a recent New York Times article, “Small Business Owners Are Coping, and Are Feeling Grateful For The Bright Spots,” three small businesses have found innovative solutions to the recession problem. Can you relate and what have your experiences been? Share with us here; help us build an online community. You can succeed during these times. Let’s band together and overcome.
References:
Small-Business Owners Are Coping, and Feeling Grateful For The Bright Spots. New
York Times. Retrieved 2009-09-09
http://www.nytimes.com/2009/09/28/nyregion/28small_web.html?_r=1 .
Strauss, Steve. Ask an Expert: 2009’s Top Small Business Trends, USAToday.com.
Retrieved 2009-09-09.
www.usatoday.com/money/smallbusiness/columnist/strauss/2009-01-05-top-trends-for-small-business_n.htm
The Associated Press. Economy Dips At 0.7 Percent Pace in 2Q, National Public Radio.
Retrieved 2009-09-09.
http://www.npr.org/templates/story/story.php?storyId=103396584
